1. Discovery
Clarification is a very important part of what we do thus it is an integral part of the Discovery phase. First, we evaluate what your current brand culture is, what it wants to be and what it can be. Next, we examine external forces such as the competitive landscape, perceptions and challenges to growth. Lastly, we establish brand attributes to guide the development of your brand.
2. Foundation
Using the findings, benchmarks and attributes from the Discovery, we will craft the tools that will guide your strategic and distinctive brand into the future by defining your brand promise, story, tagline, language and imagery.
3. Expression
The spirit of the brand comes to life in the creation of a unique look and feel of your marketing communications from ads to brochures, posters and your web site. Armed with your brand Foundation tools, we focus on how the visual Expression of your brand can engage and motivate your targeted audiences for optimal results.
4. Standards
Our comprehensive Brand Atlas documents all of the critical information regarding your brand. As you begin your brand migration, everything from your distinctive brand story to technical specifications is presented so that it can be easily understood, consistently implemented and documented.
5. Education & Launch
All aspects of your new brand need to be understood internally and externally in a carefully orchestrated communication plan tailored to fit your individual needs. The culmination is a celebrative launch event to showcase and roll out the brand and new marketing materials.
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