American Society of Echocardiography

Prior to the logo change, the definition of echocardiography was unclear in the ASE’s public relations efforts. Echocardiography is using ultrasound technology for an enhanced and more complete view of the heart. The first item after defining their brand was to create a new logo that visualized the process. For the branded look and feel, we created chevron shapes to reflect the targeting of the process. We framed key information using a layered effect in the scanning.