Bank of the Pacific

In rebranding the Washington and Oregon based Bank of the Pacific, we began with research on their culture and defining the value they provide. We discovered a very strong and committed internal culture that facilitated a high customer loyalty. From the top down they built the bank by focusing on having the best trained and well-supported employees, leading to the pillars of the brand promise of being the most knowledgeable, trusted, and innovative bank for customers. In developing and creating focus on the visual brand, earth tones were used in rounded corner shapes that would highlight key words in the brand messages.