MilePost Credit Union Branding

										MilePost Credit Union Originally named BN West Credit Union from its original FOM with the Burlington Northern Railroad, they very much wanted to have some linkage to their railroad heritage. However, the primary criterion was to support future growth and signal their open community charter. James Clark Design achieved this with the name MilePost because it is a term that railroaders use to denote locations and it works perfectly with their brand messaging as being their members’ partner to successfully reach their financial mileposts. It is also supported by the new tagline “Your Goals. Your Path.“