MilePost Credit Union Branding

										MilePost Credit Union In the process of branding and renaming the credit union, the primary target member was identified as a 35 year-old female. Primary target member does not mean exclude people, but they are the group we aim to attract. In the design of the brand and the website, the color palette and contemporary illustrations are focused to connect with the targeted 35 year-female. A structured and easy to navigate layout reflects a solid and safe financial institution.