Washington State Employers Credit Union Branding

										WSECU - Washington State Employer Credit Union WSECU serves Washington state employees with a brand promise to “Make members’ lives easier”. To convey that promise, we created an identity that embraces their heritage of serving state employees with a state seal that embodies the Washington landscape. In their visual brand, we selected conceptual illustrations to quickly and consistently reinforce the key component of their brand promise: “easy”.